Who’s your audience? by Greg Sandow

Com sempre, molt interessant
Who's your audience?

How it usually works in classical music: You (a soloist or member of an ensemble) don’t have direct contact with the people who come to hear you. The groups that present you find your audience.

How it should be: You find — and build — your audience yourself. Or play a big part in doing that. Then you’ll have an audience that’s really your audience — fans who’ll reliably come to your concerts, donate money, and buy your recordings. Msybe they’ll even finance your recordings before you go into the studio....